Digital media players are probably one of the niftiest innovations in the planet. Nowadays, as more and more digital technology companies talk not just about products but providing `customer experiences’ and solutions, the company which is considered the icon of mp3 players continues to push forward with newer, cooler versions of the portable gadget.
The original mp3 player goes back a long way. Actually, MP3 stands for MPEG Audio Layer III, a standard for audio compression that makes any music file smaller without sacrificing sound quality.
It was the German company Fraunhofer-Gesellshaft which developed MP3 technology and obtained the patent rights to the audio compression technology. The inventors named on patent are Bernhard Grill, Karl-Heinz Brandenburg, Thomas Sporer, Bernd Kurten, and Ernst Eberlein. In 1987, the prestigious Fraunhofer Institut Integrierte Schaltungen research center undertook research on high quality, low bit-rate audio coding. Frauenhofer developed the first, however, unsuccessful MP3 player sometime in the early 1990s.
More than 15 years later, mp3 players with flash players boasting of storage capacity for much greater number of tunes, long-lasting battery life, WiFi, Bluetooth, video and a mountain of other features continue to stun consumers.
There are numerous brands of mp3 players out in the marketplace, but some consumers lament technical product flaws. A company’s technical competence is deemed crucial. In today’s digital technology market, the ones destined to lead are those who give customers not just good design but also reliability, simplicity and elegant packaging.
As Steve Jobs puts it, his company is successful in the music player business because Japanese consumer electronics could produce elegant software.
For the coolest new-generation mp3 players, check out the mp3 at the Ipod Superstore
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